A little bit about us...
Wild Child Brand is a woman-owned business born from a love of exploration and ’70s nostalgia. We create travel souvenirs, stickers, and paper goods with a touch of whimsy, a retro flair, and a spirit of adventure. We are headquartered in the Pacific Northwest, with a second studio located on the banks of the Mississippi River in Cape Girardeau, MO. Surrounded by nature in both locations, we find endless inspiration in these beautiful, adventure-filled places.
At Wild Child Brand, we are committed to reducing our impact on the environment, supporting other small businesses, and giving back to our community. To lower our carbon footprint, we make all our items in the USA. The majority of our catalog is produced within 150 miles of our studio. When possible, we package and ship using recyclable and reusable materials (our card sleeves are compostable!). When you buy from us, you are not only supporting our small business but all the other independent businesses we work with.
Wild Child Brand Founder and Creative Director
Rieke Jenson (pronounced Ree-kay)
As both a visual artist and the founder of Wild Child Brand, my creative journey has been shaped by a deep connection to nature, a love for retro design, and a passion for curating meaningful experiences. My career paths as a retail buyer and artist, though seemingly different, have come together to inspire the heart of Wild Child Brand—a brand that celebrates individuality, nostalgia, and the beauty found in life’s smallest details.
I find inspiration in the natural world, travel, and the rich history embedded in vintage and retro aesthetics. Whether I’m lost in the woods or sifting through treasures in an antique shop, I am drawn to elements that tell stories—objects and landscapes that speak to the past and the fleeting moments we often overlook.
The unexpected shift during the pandemic offered me a rare opportunity to create something that feels authentic to my creative vision. Wild Child Brand is not just a business; it’s a reflection of my belief in the power of design to evoke emotion, spark joy, and foster a sense of connection. Through my work, I aim to bring people back to the tactile and the timeless, merging classic design with modern sensibilities.
In addition to running my brand, I also work as a freelance designer in the film and commercial industry, constantly seeking new creative challenges. This ever-evolving landscape keeps me grounded in the joy of exploration and experimentation, pushing me to create work that is fresh, dynamic, and resonant.